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Archive for the ‘Marketing’ Category

In the recession beaten economy of today, saving every penny counts and this is what makes winners and losers in any business. Centurion Marketing Leeds can help you with cost cutting measure marketing plans where you can do away with the many marketing overheads and the recurring expenses of devising innovative marketing techniques to penetrate the highly competitive markets. Centurion Marketing Ltd has indeed come a long way since its inception days as a small and nondescript marketing company in Manchester. Set up by a team of marketing wizards, Centurion Leeds has changed the conventional marketing plans by devising customised plans and packages to cater to the individual needs of the customers instead of churning out a common ready made marketing plan unlike the many cookie cutter marketing companies in the market. It successfully caters to an array of companies including telecommunication / Internet, Gas and Energy, Financial Services, many FTSE 100 and premier High Street’ brands.

From testing new product lines to developing brands and enhancing sales brand development and marketing uses the latest marketing tools including B2B, B2C, and promotional events to make sure that you remain well connected with the target customers and to increase your exposure in both national and regional markets. Centurion Marketing Ltd enjoys an overwhelming presence in the UK and is contracted to many blue chip clients including FTSE 100 and the premier High Street brands. Direct marketing is well suited for small and medium companies that do not have a full fledged marketing teams of their own. It is a superb money saving option as well and many large companies are also switching to this option to cut corners of their marketing expenses. The best feature of direct marketing is that it is bang on target and focused, which allows you to keep a track of the results and conversion rates on the spot. This will give you a breather to make necessary changes in the marketing strategies and approaches as well. In case you are bogged down by the plummeting ratings and sales figures, it is high time that you switch over to the smart marketing tactics of centurion!

Ready to move up a gear with your marketing? This simple shift in mind-set will increase your marketing ROI, guaranteed!

People often ask me “what’s the one thing that I can do quickly and easily to get a better result from my marketing”.

Not surprisingly, everyone’s looking for that elusive silver bullet to transform their marketing output. Well the good news guys, is that there IS a fundamental principle that will transform your marketing results, and what’s most surprising is that so few business people are aware of it.

I believe that business should be like any other professional vocation; you need to know your subject and continually update and expand your knowledge; and you probably feel the same that’s why you’re reading this blog! Also see the PUSH Marketing Academyif you’re serious about getting better results.

So what’s this amazing principle and how does it work?

Let me describe a scenario that many business owners and managers would recognise. The vast majority of people I meet in business have a view of marketing that looks not too dissimilar to gambling. They expect to pay a price for the risk they take in trying to marketing their offering, be it products or services. They accept, without question, that they’re going to throw money at marketing and hope that they get a result that makes a profit. This is known as spray and pray’. I’ve even met people who tell me that as long as they don’t lose money on their marketing spend they’ll be happy that’s just crazy, marketing is all about creating a profit!

Marketing is actually very simple; it’s not an exact science and you’ll need to accept that some guesswork is required. However, there’s a fundamental principle you need to know before you commit to spending anything on your marketing planand this is it:

Learn how to BUY more customers at a PROFIT

Most people spend their budget and hope that they’ll get enough back to make it worthwhile. This is a totally flawed approach and if it’s one you’re using now, I implore you to seriously consider what I’m about to tell you next.

Take a long hard look at your figures and understand the relationship between the Average Lifetime Customer Value in your business and your accepted/defined Cost of Acquisition. The relationship between these two will tell you how much you are able to spend to BUY each new customer at a profit. So start with what your figures tell you and they will guide your marketing strategy.

Understanding how Average Lifetime Customer value is calculated is essential to every business – Here’s a tool produced by Harvard Business School to explain it.

I’ve described this as a form of Inside-Out thinking for marketing. Many business owners/managers are looking outside for the answer, they want to use resources to go out and hunt down enough customers to keep the business alive. Instead, they should understand what their business is able and willing to spend to buy each new customer. This can be applied to any business, it’s not industry specific and a completely scaleable concept.

When you know the relationship between the real value of each customer (by looking at your costs and margins) and have decided what you feel is worth paying to buy them (known as theCost of Acquisition) you will have a defined budget that you can work within and always ensure your marketing is profitable. And here’s your starter clue… aim for a CoA of 10-15%.

Applying this sort of mind-set to the way you view your marketing will transform your overall strategy. You’ll understand what you need to do to acquire more sales and build customer relationships that support and grow your business. You’ll feel in more control and above all you will feel far more confident in your marketing.

If you want to know more about this principleread more onmy blog at www.nialadams.com and look out for the next edition of The Marketing Index about to be released later this month.

Nial Adams

In today’s business world, no one achieves results without proper market research. Every sector of every market is crammed with competing businesses, all trying to get some kind of advantage over the other businesses working in the same area. Tailored research into a market is the only way to claw a little extra ground for a company a space in which it is able to start attracting customers that may otherwise have visited the sites or services owned and sold by similar enterprises.

The basic unit of marketing research is the individual consumer a group of which, or whom, are referred to as the marketing demographic for the product or service in question. Basically, what market research does is to work out what kind of person, or kinds of people, are most likely to be interested in a particular type of product and then direct advertising campaigns and actual marketing efforts towards attracting those people. The logic is simple and very effective indeed, marketing research has been formally conducted with a great deal of success since the 1920s, when radio advertisers first found that the products they were selling sold better when their adverts were placed on stations that targeted the same audience as the product.

What happens is this. A market research company takes a product and brings it to the marketplace as a whole, whereupon it gathers significant amounts of data regarding people’s reactions to that product. Once enough data has been amassed, the successful demographics for the product become clear. So a product that reacts very well with teenage girls develops a demographic in the teenage girl sector of the market, and its advertising campaigns are conducted accordingly. There’s no sense in marketing multi coloured flexible hair curlers to balding middle aged men.

There’s a fairly technical side stroke of market research that can result in some surprising sales leads, too. If a product is hoping to sell to a particular market, and the research done by a marketing investigation company reveals that the target demographic is not interested, while another demographic is, the product is modified to appeal to its target audience. Or it may be altered to appeal to the new market, dependent on the nature of the research results.

The logic behind researching markets applies on all levels, to all products and services. Companies that own websites (which, these days, is pretty much all companies) are involved in market research every time they try to source the right keywords for selling their stuff. A keyword is heavily targeted towards a particular demographic the more targeted the better, in fact, as very specific keywords tend to deliver much higher sales results because they come under fire from less competition.

In the modern business world, this tactic of defining market areas with less competition is one of the highest goals of good marketing research. There is, past a certain point, very little sense in trying to sell something into an over saturated market area. So really good market research will try to identify areas where a demographic can be refined to make a product or service particularly appeal to it.

Researching markets is one of the most productive ways a company can possibly increase its sales. Without it, in this day and age, it may die.

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• advertising without proper market research

Magnum Marketing Ltd , the ambitious marketing company of the UK, is a company brimming with confidence. Its effective sales and marketing campaigns makes this company one of the fastest growing marketing company in Britain, with a huge client base and team of marketing professionals, Magnum Marketing happens to be a name to trust.

Its sales and marketing campaigns are designed as per the individual needs of the clients, catering to the needs of all types of company’s Magnum Marketing Ltd happens to be a smart way to achieve your goal. Its team of marketing professionals are delivers sales and marketing campaigns for local, national and international clients. What makes, Magnum Marketing different is its personal advertising approach with the Human Commercials, which makes Magnum Marketing different from the rest of the players in its segment.

By serving all kinds of clients, Magnum marketing has developed a good reputation for being a reputed sales and marketing company of UK. With its human commercials Magnum Marketing provides the best and effective sales and marketing campaigns for all businesses.

Spreading its wings of operations in many more cities which includes Brighton, Nottingham, Sheffield, Cork, Coventry and Northampton. This sales and marketing company is a potential company and design a varied campaign for every types of businesses.

Spreading its wings of operations in many more cities which includes Brighton, Nottingham, Sheffield, Cork, Coventry and Northampton. This sales and marketing company is a potential company and design a varied campaign for every types of businesses.

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Making it really big for all small and big companies, One Way Marketing Ltd, happens to be the fastest and thriving marketing company in the UK. Delivering the best solution for all its clients, one way works out with a team of dynamic professionals. Providing a great working atmosphere for its employees, this marketing giant also offers ample opportunities for one to grow, nurture and stand out like a true marketing professional.

Based in Cardiff, UK, this marketing company eyes to foray into many other locations in near future. Contracted by The Cobra Group plc, one way marketing remains a name to trust on. Its innovative ideas and techniques has earned this marketing firm many clients, it designs individual marketing strategies for its clients, making sure they get the best results in the stipulated time.

With neck to neck competition in the global market, it has become really tough for companies to sustain in the race. Amidst all this, one way marketing keeps itself abreast, with the current market trends, making its ideas and solutions more productive and goal based. Planning a sales strategy might be an easy task, but making it worthy is something which ask’s for a solid market study and product analysis. One way marketing Ltd keeps all aspects in mind before drawing any conclusion, its every single marketing solution is backed with a decisive study and home work, providing more strength to its ideas.

All this makes one way marketing a leader in its segment, so whatever your marketing needs might be, one way marketing will make it happen. From product launch, sales strategy, brand promotion to any other business needs, one way marketing will work out that for you. All this has helped this marketing firm to hold a huge client base. You can find a long list of big and small companies which have benefited with the effective and goal oriented marketing solutions of one way marketing. So, give your business a new life with the marketing strategies of one way.